Worst Campaign Ever?

This is my bank.
My bank wants me to bank in my boxers.
It is so set on this idea that it will give me a free pair of boxer shorts if I want to sign up for online banking.

On the back, it states the features of the new online service:
* Access account information 24-hours a day!
* Pay bills online with our Bill Payer!
* Transfer funds and check balances from any location with internet access!

And the final clincher...
* Bank online at night in your boxers!

Now there's a perk that just made my choice to join this bank worth it.

Yeah, marketing gurus!